10 AI Search Visibility Tools Compared: Profound vs Peec vs Otterly

Last updated: October 28, 2026

ChatGPT, Perplexity, and Google’s AI Overviews now answer questions that used to send traffic to your site, and if your brand doesn’t get mentioned in that answer, you’re invisible to the buyer. That’s the gap a new category of AI search visibility tools is built to close: platforms that track how often, where, and in what context your brand shows up across AI-generated answers. We pulled together the ten most talked-about options, with Profound, Peec AI, and Otterly at the center of the conversation, and looked at what each one actually does differently.

Most of these platforms report on the same handful of metrics: mention rate (how often your brand comes up across a set of tracked prompts), citation frequency (whether the AI links back to your site as a source), share of voice against named competitors, and sentiment. Where they diverge is which engines they cover out of the box, how they price that coverage, and whether the reporting is built for an internal team or for an agency managing several client accounts at once.

Quick comparison table

1. Profound

Profound is the enterprise pick in this category, and it prices like one, with custom contracts that typically run into five figures annually. In exchange, you get the broadest engine coverage in the base platform rather than paying extra per model, plus governance and reporting features built for teams that need to justify AI search spend to a CFO. Best for: enterprise brands that need broad coverage and stakeholder-ready reporting in one platform.

2. Peec AI

Peec AI sits in the mid-market, priced roughly €89 to €199 a month for the core plan, with add-ons for extra engines like Claude, Gemini, Grok, and DeepSeek running another $20 to $30 a month each. It tracks visibility across six or more engines in over 115 languages and includes agency-friendly features like shareable client workspaces. Best for: agencies and mid-market teams running multi-brand or multi-market tracking.

3. Otterly.AI

Otterly is the cheapest real entry point into this category, starting around $29 a month for a limited prompt allowance across four engines. Google AI Mode and Gemini are billed as add-ons on lower tiers, and the Premium plan is one of the few that covers all five major AI search engines. Best for: small teams and solo marketers who want a monitoring baseline without an enterprise budget.

4. Semrush

If you want AI visibility alongside SEO and competitive research, Semrush brings the two together in one platform. The toolkit helps teams measure how often they appear in AI answers, see which sources and competitors influence those results, and track changes over time. It also helps teams investigate why competitors are appearing more often by examining the sources and pages being cited in AI responses. Best for: teams that want AI visibility and traditional search data in the same workflow.

5. GetIntel

GetIntel tracks where AI answers recommend your competitors instead of you, across ChatGPT, Claude, Perplexity, and Gemini. It shows the sources behind each answer, then drafts the fix and ships it through your own coding agent, with your approval. Plans start at $29 a month, and the free check runs 60 AI checks across 3 engines in about 2 minutes with no sign-up.

6. cloro

cloro is an API that returns ChatGPT, Gemini, Copilot, Google AI Overview, and AI Mode answers as structured JSON, with the cited sources and the brands named. It is the data layer for teams that build their own AI visibility tracking, and Ahrefs, BrightEdge, and Scrunch are customers. A free tier offers 500 credits a month, and Lite is $30 a month for 37,500 credits.

7. Scrunch AI

Scrunch positions itself between Peec and Profound, with an Explorer tier around $100 a month, a Growth tier in the $300 to $500 range, and custom enterprise pricing above that. It leans into content and governance tooling on top of straight visibility tracking, which makes it a reasonable fit for teams that already have an AEO or GEO workflow in place and want a platform that plugs into it rather than replaces it. It’s also one of the few tools in this list that tries to close the loop, going beyond “here’s your visibility score” to suggest specific content changes meant to improve it.

8. Ahrefs Brand Radar

Ahrefs Brand Radar is the option most likely to already be in your stack, since it ships as part of the existing Ahrefs suite rather than as a standalone AI visibility tool. It’s less specialized than dedicated players like Peec or Otterly, but if your team already lives in Ahrefs for SEO, layering brand mention tracking on top removes a separate subscription and a separate login. It also means your traditional keyword rankings and your AI mention data sit in the same interface, which makes it easier to spot when a query has shifted from a ten-blue-links result to an AI Overview.

9. Mentionable

Mentionable is one of a small handful of tools that track all five major AI search engines rather than a subset, which matters if your buyers are as likely to ask Gemini or Claude as they are ChatGPT. It’s built around mention and citation tracking specifically, with less emphasis on the content-optimization features some competitors bundle in. For teams that just need a reliable, engine-agnostic answer to “are we showing up,” that narrower focus is a feature, not a gap.

10. RankScale

RankScale is another of the full five-engine trackers, aimed at teams that want broad coverage without paying enterprise pricing for it. Reporting is more bare-bones than Profound or Peec, but for a team whose only requirement is “tell us everywhere we’re mentioned,” that trade-off is often worth the lower price. It’s a reasonable starting point for a marketing team that hasn’t built out a full AEO program yet and wants directional data before committing to a bigger platform.

11. ZipTie

ZipTie charges by search-check volume rather than a flat seat price: $179 a month for 1,000 checks, $299 for 3,000, and $799 for 10,000 on the Pro tier. That structure makes costs predictable for teams running a fixed set of tracked prompts, but it can get expensive fast if you’re monitoring dozens of keywords across multiple brands. It tends to make the most sense for a team that has already narrowed its prompt list down to the handful that actually drive pipeline, rather than one still exploring what to track.

12. Nightwatch

Nightwatch built its name on traditional rank tracking and has extended into AI search visibility as an add-on to that core product. It’s a sensible choice if you’re already using Nightwatch for organic rankings and want AI mention tracking in the same dashboard rather than a third tool to reconcile against. The trade-off is that AI visibility feels like a bolted-on module rather than the core product, so depth of engine coverage lags behind purpose-built tools like Peec or Mentionable.

13. SE Ranking Visible

SE Ranking’s AI visibility module follows the same logic as Ahrefs Brand Radar: it’s a feature bolted onto a broader SEO platform rather than a purpose-built AI search tool. That makes it one of the more affordable ways to dip a toe into AI mention tracking if you’re already an SE Ranking customer, though dedicated tools like the GEO-focused platforms we’ve tested generally go deeper on engine coverage.

Choosing the right AI search visibility tool for your team

The honest answer is that no single platform wins outright. If budget isn’t the constraint, Profound gives you the most complete picture in one place. If you need agency-grade reporting without enterprise pricing, Peec AI is the strongest middle ground. And if you just want to know whether your brand shows up at all before committing real budget, Otterly is the cheapest way to find out. Most AI search visibility tools overlap heavily on core mention tracking, so the real differences show up in engine coverage, pricing structure, and whether the reporting is built for your team or for a client. Pair whichever tool you pick with the tactics in our answer engine optimization guide to actually move the numbers the tool is reporting on.

Frequently asked questions

What are AI search visibility tools?

They are platforms that track how often, where and in what context your brand shows up across AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews.

Which is better, Profound, Peec AI or Otterly?

No single platform wins outright. Profound gives the most complete picture if budget is not a constraint, and Peec AI is the stronger fit for agency-grade reporting without enterprise pricing.

Why does AI search visibility matter?

AI assistants now answer questions that used to send traffic to your site, and if your brand is not mentioned in the answer, buyers may not see you.

Which AI search visibility tools are compared?

Profound, Peec AI, Otterly.AI, Semrush, GetIntel, cloro, Scrunch AI, Ahrefs Brand Radar, Mentionable, RankScale, ZipTie, Nightwatch and SE Ranking Visible.