I ran a Salesforce to HubSpot migration last year for a 120-person company, and the honest summary is this: the tools are fine, the data is the problem. Every vendor promises a painless switch, and every migration still comes down to how much cleanup you do before you press the button. Mid-market moves realistically take 8 to 12 weeks from kickoff to cutover, not the weekend the sales deck implies. These are the ten tools that actually earned their place in our project, in roughly the order you will need them. If you are still deciding whether to switch at all, read our Salesforce vs HubSpot comparison first.
1. HubSpot’s Native Salesforce Integration
Start here, because it is free with Professional tiers and does more than people expect. It syncs contacts, companies, deals, and activities bidirectionally, which lets you run both CRMs in parallel during validation, the single most underrated migration tactic. It will not move attachments, campaign history, or complex custom objects, and field mapping conflicts need manual resolution, but as a bridge it is essential.
Best for: running Salesforce and HubSpot side by side during the transition.
2. MigrateMyCRM by SyncMatters
SyncMatters (formerly Trujay) built MigrateMyCRM specifically for CRM-to-CRM moves, with a free sample migration so you can inspect mapped records before paying. It handled our custom objects and preserved record relationships better than generic importers. Pricing scales with record volume, so get a quote against your actual database size, not your active records.
Best for: full structured migrations with custom objects and relationship mapping.
3. Import2
Import2 is the other established migration specialist, starting around $500 for straightforward moves and quoted individually past 100,000 records. It is less configurable than MigrateMyCRM but simpler to run, and its activity and attachment handling saved us hours on the sales team’s call notes. Get sample output early: we caught a picklist mapping issue in the trial that would have polluted thousands of records.
Best for: mid-sized databases where speed matters more than exotic customization.
4. Salesforce Data Loader
On the export side, the free Data Loader remains the workhorse: bulk CSV exports of every object, including the ones the fancy tools skip. We used it to pull campaign member records, which do not map automatically to HubSpot contact timelines and will silently vanish from your attribution history if you forget them. Export everything, even objects you think you will not need.
Best for: complete raw exports and attribution history you cannot afford to lose.
5. Insycle
Insycle connects directly to HubSpot and fixes data in bulk: standardizing job titles, formatting phone numbers, merging duplicates by flexible match rules. We ran it both before and after import, because data quality issues compound in HubSpot once workflows start firing on bad values. Plans start around $99 per month, and one focused month may be all you need.
Best for: bulk cleanup and deduplication before workflows touch anything.
6. Excel or Google Sheets as a Staging Layer
Unglamorous, but the migrations that go well all use a spreadsheet staging layer: export, normalize picklist values, validate emails, fix ownership mappings, then import. Tools like XL-Connector 365 pull Salesforce data straight into Excel for controlled preparation. We caught more errors in Sheets than in any paid tool, mostly legacy fields nobody could explain.
Best for: validating mappings and catching garbage before it becomes HubSpot’s garbage.
7. HubSpot Data Sync (Operations Hub)
Operations Hub’s Data Sync keeps HubSpot aligned with the tools surviving the migration: accounting, support desk, billing. Starter pricing begins around $20 per month and syncs historical data, not just new changes. We used it to keep the finance stack connected while Salesforce wound down, which kept the CFO calm, and that alone justified the line item.
Best for: keeping the rest of your stack in sync while Salesforce is decommissioned.
8. Zapier or Make for Edge Cases
Every migration has orphan processes: a webhook here, a form integration there. We rebuilt about a dozen of them in Zapier and Make in an afternoon each, rather than paying consultants to replicate Salesforce flows nobody fully understood. This is also the moment to kill automation that should have died years ago. Rebuild processes, do not replicate them.
Best for: rewiring the long tail of integrations without consultant hours.
9. Dedupely
HubSpot’s native dedupe only catches exact email matches, which is nowhere near enough after a migration merges two systems’ worth of contacts. Dedupely does fuzzy matching across names, domains, and custom fields, with bulk merge and preview before commit. Run it after import, then again 30 days later when the stragglers surface from forms and syncs.
Best for: post-migration duplicate cleanup that native tools miss.
10. HubSpot’s Migration Services and Partners
HubSpot offers guided onboarding and will scope migration help directly, and certified partners handle the complex end. Agency-led migrations commonly run $5,000 to $25,000 or more depending on complexity. We did most of it in-house and brought a partner in for two weeks around cutover, which bought experience exactly where mistakes are most expensive: field mapping sign-off and go-live.
Best for: reporting debt, heavy custom logic, or a team with no bandwidth to DIY.
What a Salesforce to HubSpot Migration Actually Takes
Tools are maybe a third of the project. The rest is auditing data quality before export, migrating in controlled batches with validation between each, keeping both systems live until numbers reconcile, and a 30-day hypercare plan with role-specific training and a firm Salesforce shutoff date. Budget for the boring parts, dedupe, picklist standardization, attribution mapping, and the tools above will do their job. Once you are settled in, HubSpot becomes the hub for a lot more than CRM: our guide to marketing automation software covers what to connect next.